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Exclusive Masterclass Series

Turbo-Charge Product Development:

Right Projects + Right Roadmaps = Big Results

Home

Exclusive Masterclass Series

Turbo-Charge Product Development:

Right Projects + Right Roadmap = Big Results

Led by Dr. Robert Cooper & Dr. Jay Paap

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Two sessions by two of the foremost innovation gurus in the world!

 

You’ll come away ready to implement with straight answers to your questions and realistic advice for your challenges – no fluff, no sales pitches, no BS.  If you’ve heard one or both speak, or have read their research, you know what we mean. Having worked with hundreds of companies of all sizes and industries around the world, Bob and Jay know what to do in almost any situation. They can help you deal with complex decisions, organizational roadblocks (including factors beyond your control), emerging technologies, changing markets, global/digital competition, and more – to keep you on track. They are also very familiar with each others’ expertise and each course will build on the concepts of the other.

 

Bob Cooper will tell you how to focus resources and choose the highest potential projects. He will help you elevate your stage-gate processes with Agile-Scrum methodologies so you can get to market much faster, respond to rapid changes, and achieve better ROI.

September 18-19, 2017
MIT Endicott House, Dedham, MA

Jay Paap will provide you with a proven framework to create and execute product and technology roadmaps. You will learn how to assess the competitive landscape, align R&D with marketing, and anticipate disruption.

October 25-26, 2017
MIT Samberg Conference Center, Cambridge, MA

By attending both, you will receive a strategic plan and day-to-day practices to achieve goals swiftly. Both classes are ideal for cross-functional teams to solve problems together while unifying and motivating everyone.  

If you want to jump-start a new program or improve a current one, and significantly boost overall product development performance, this series is for you!

 

Attend both yourself or share registration with a colleague, save $1000!

$1995 per class or $2995 for both.

Sign up by July 30th and save more – $1795 per class or $2795 for both

Or call 781-891-8080

Deliverables

The Masterclasses draw on Dr. Cooper’s and Dr. Paap’s wealth of experience working with the world’s most successful and forward-thinking firms. Through fast-paced lecture, discussion, team exercises, and Q&A, you’ll come away with:

 

Both will provide complete references and resources, personalized guidance and advice from the instructors, an action plan, and follow-up support.

 

A new network of peers to continue the dialogue after the session is over

Real examples and illustrations from industry

Templates and tools to share and use back at your organization

Don’t miss this series if

  1. You face these project execution and resource challenges:
  • You want to get your products right, but much earlier in the process to avoid redo’s and rework.
  • You want to accelerate development without sacrificing quality.
  • Your current stage-and-gate system seem cumbersome and unable to deal with today’s customer responsiveness imperative.
  • You’ve heard about Agile-Scrum development for software products, and wonder how it works for physical or manufactured new products.
  • Your pipeline is overloaded with too many projects – and too small – and you’re spread too thin.
  • You want better development projects, resourced correctly, with better results (fast, profitable, and right).
  1. You face these strategic challenges:
  • You’re concerned that shifting customer needs are making products /services or technologies obsolete.
  • Your technology base is becoming vulnerable against new disruptive technologies.
  • You are looking to position yourselves for the future.
  • Past investments in new technology led to few commercial successes.
  • You need to ensure technology investments are sound, particularly when hard numbers are unavailable.
  • Promoting innovative projects within the constraints of approved roadmaps is difficult.
  • Longer-term innovation investments are being diverted by short-term pressures.

Both courses together will help you focus your resources on the right projects to ensure higher ROI and faster results.  You will come away with frameworks, templates, clear action steps, and answers to your specific questions.  You will also build cohesiveness and alignment within your organization — motivating and leading your team to innovate and implement.

Who Should Attend

The Masterclasses are designed for executives, senior managers and project managers responsible for maximizing returns on investment and efforts in Innovation, Business Development, R&D, Marketing, Product Management, Program/Project Management and Operations. Applicable to manufacturers and service industries, both consumer and business-to-business products. 

Any organization that has gated processes in place should be re-evaluating their approach to keep up with today’s fast-paced, super-competitive marketplace. Integration of engineering and marketing plans is essential for growth.

Attend both yourself or share registration with a colleague, save $1000!

$1995 per class or $2995 for both.

Sign up by July 30th and save more – $1795 per class or $2795 for both

Or call 781-891-8080